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UniCredit is a major international financial institution with strong roots in 22 European countries and an overall international network present in approximately 50 markets, with 9,607 branches, and more than 160,000 employees as of 31 March 2011.

UniCredit benefits from a strong European identity, extensive international presence and broad customer base. Its strategic position in Western and Eastern Europe gives the group one of the region's highest market shares. Integrity, as a driver of social legitimacy, can produce sustainability; sustainability can be transformed into value for its colleagues, customers, investors, local communities and for the society as a whole, with each of which the UniCredit group maintains a positive relationship. Building a strong reputation and remaining a sustainable enterprise requires a clear and comprehensive organizational investment. Accordingly, UniCredit implemented a systemic approach to reputation assessment in four key countries of group operation – Italy, Germany, Austria and Poland – that represent roughly 80 percent of the revenues.

UniCredit Japan committed to develop and deliver the most innovative products, manage customer experience, deliver quality service that contribute to brand strength, develop a competitive advantage and enhance profitability, thus providing value to the stakeholders of the bank.