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Home » Private Banks in India » Dhanlaxmi Bank | |||||||||||||||||
Dhanlaxmi Bank |
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Dhanlaxmi Bank is an old private sector bank headquartered in Thrissur city, Kerala, the 'Cultural Capital of Kerala'. The bank is focusing mostly on Southern states like Karnataka, Tamil Nadu, Andhra Pradesh and Kerala. In 2009, bank started a brand transformation initiative which will include changing the logo and related branding treatment across all its customer touch-points. |
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In March, 2010, the bank launched Dhanlaxmi Bank Platinum and Gold Credit cards. The bank for the first time in India is introducing a ‘Pay by Transaction’ billing mode for credit cards. Under this, instead of a monthly billing cycle, the interest-free credit period is considered for individual transactions from the day of purchase. A customer thus enjoys a 45-day interest-free credit period on each purchase and does not need to time the purchase based on the billing cycle. |
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As private banks in India, Dhanlaxmi Bank have a major role when it comes to serving the Indian people with their savings since they made the banking services more efficient and customer friendly in that many Indians now are safe to keep their savings without any doubt and on top of that they have make other bank to be a competition. |
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